Tuesday, 28 June 2011

Up & Coming: Interview with Murray Ballard



Centrepoint Collective: How did you come about the idea for this project? How did The Prospect of Immortality begin?

Murray Ballard: It’s a long story, but I’ll try and keep it as short as possible. Basically it grew out of a project I was doing in 2006 during my second year of university. I was reading Susan Sontag’s book, On Photography, particularly the chapters where she explores the relationship between photography and death. I became interested in the idea of photography as a way of preserving something, of stopping a moment in time and preventing it from essentially disappearing, or ‘dying’. I started a project photographing subjects that mimicked photography’s inherent ability as a tool of preservation.

I drew up a list which included: taxidermists, embalmers, Egyptian mummies, restorers, museum specimens and most importantly, although I didn’t know it then, cryogenic preservation. Anyway in hindsight the project was a bit of a ‘naff’ idea, but it got me researching cryogenics on the Internet. I quickly found out, that what I was thinking of as cryogenics, was in fact called ‘cryonics’, and that it was something people were actually doing for real.

Initially it seemed like cryonics was only happening in America, but then I stumbled upon a website for a group in the UK. They were planning a meeting in Peacehaven, Sussex. I couldn’t believe it, I thought this idea only existed in the realms of science-fiction and here it was right on my doorstep, a twenty minute drive down the coast from Brighton where I was studying. Fortunately the man organising the meeting, Alan Sinclair – who I have now come to know well – had left his phone number for people to contact him, so I called it, and sure enough got through to Alan. He answered my questions and agreed to a meeting at his house. A few days later I went along as a nervous student and sat in his lounge with a cup of tea while he and his wife Sylvia told me all about cryonics. I then came along to one of his meetings and it grew from there. I’ve now made five trips to the USA, three to Russia, one to France and another to Germany.



CC: Cryonics is quite an unexplored subject, what kind of difficulties (if any) did you face when shooting The Prospect of Immortality? Tell us about the working process.

MB: The project evolved slowly over a long period of time. It was really just a process of serendipity – allowing one thing to lead to the next – most of the time it would be the ‘cryonicists’ who would say, “you should go and meet such and such, or check out this place.” And that would lead me off on a little adventure. Initially the main problem I had was gaining peoples trust, they were used to journalists coming along for a couple of hours to interview them, but they didn’t understand why I wanted to come along and spend a whole day, or several days, observing a training session or visiting a facility. I was very fortunate to have Alan Sinclair [the cryonicist from Peacehaven] willingly to introduce me to people and he was very helpful in vouching for me when I approached the American facilities.

CC: How did you convince your subjects to let you photograph them and the Cryonics facilities they work at? How did you make them feel at ease with this?

MB: I use a large-format view camera for many reasons, but I find it particularly useful when taking portraits. Due to the way the camera works you can’t just snap a photograph of someone, it’s a slow process, and it requires some discussion with the subject, normally it evolves into a sort of mini-collaboration. From my experience the camera tends to make people feel much more at ease because it gives them a certain amount of control over the situation and how they are portrayed. It’s also got a bit of novelty value because people aren’t used to having their picture taken with that type of camera and therefore they tend to be quite interested in the process.



CC: You spent quite a long time [5 years] shooting for this project, could you tell us why?

MB: The main reason why it has taken such a long time is simply because of the costs involved - the flights, hotel bills, film and processing make it an expensive project to make. When I was a student I was lucky enough to get a grant from South Square Trust, which paid for the first couple of trips. But since university it’s been mainly self-funded and therefore it’s been a case of saving up the cash to make each trip. There have been a couple of exceptions, in 2009 GEO magazine commissioned me to travel to Germany and photograph the cryonics community over there; and in 2010 I was awarded a Kodak film grant, which has been great and taken the sting out of shooting film. More recently, and somewhat reluctantly, I have started selling the pictures to magazines – I say reluctantly because I would have preferred to have finished the project first, and ideally have published a book, before putting anything out into the world, but it’s been a great way to finance the last couple of trips.

CC: Considering it was a long-term project, do you feel you have reached the end of it?

MB: I keep asking myself this, and of course I could go on forever. I thought the exhibition at Impressions was going to mark the end of the ‘shooting’ stage of the project, but now I’m not so sure. Through the process of putting the exhibition together I learnt a great deal more and identified a couple of things I would like to explore further. I now think I might have one more trip to do.

CC: The Prospect of Immortality is being exhibited at Impressions Gallery at the moment, what’s next? Are you working on a new project?

MB: At the moment I’m working on my first commission with Elliot Hammer, a graphic designer, the working title is: How to Genetically Modify a Tomato and Some Vegetables. We’re going beyond the laboratory doors of the John Innes Centre - Europe’s largest research centre in the field of plant science and microbiology. We’re working with three scientists who are conducting experiments using genetic-modification technology. In September, as part of the British Science Festival, we will present our findings in a newsprint publication and pop-up exhibition.



CC: Have you considered publishing a book for this project? Any offers yet?

MB: Yes, I’ve just started working on a book dummy with Stuart Smith, which is very exciting. So far we have only had a couple of meetings. The other day I presented what I thought was a near finished edit and sequence to Stuart and he immediately started taking it a part and questioning everything. The next step is to go right back to my contact sheets and look again at the picture edit and the overall structure of the book – at the moment it really feels like ‘one step forward, two steps back’, but Stuart’s assured me that it’s nearly always like this when you start making a book. Once I have a finished book dummy I plan to start showing it to publishers, but I’m also interested in self-publishing and possibly doing something along the same lines as Rob Hornstra, who has self-published all of his books through crowd funding.

CC: What photographers have influenced your work?

MB: Adam Broomberg and Oliver Chanarin, Julian Germain, Jim Goldberg, Rob Hornstra, Simon Norfolk, Mark Power, Alec Soth... I could write a very long list. I guess I’m drawn to work routed in the documentary genre, but the sort made primarily for books and the gallery wall. When I began The Prospect of Immortality my approach was heavily inspired by Broomberg and Chanarin’s early work, Ghetto and Mr. Mkhize, and you look at what they are doing now and it’s very different - it’s a massive progression and I’m fascinated by their constant interrogation of photography as a medium, which runs in context with the subject they’re tackling.

Murray Ballard (b.1983) lives and works in Brighton, UK. He graduated from the University of Brighton in 2007 with a BA (Hons) in Photography, and was selected for Fresh Faced and Wild Eyed 2008, the annual showcase of work by the most promising recent graduates at The Photographers’ Gallery, London. In 2009, he was a selected by The Magenta Foundation as a Flash Forward Winner and took part in Hang, a nine-month long professional development project for emerging photographers organised by Redeye. In 2010 he received a Kodak film grant and a portfolio prize at the International Photobook Festival in Germany. An assistant to renowned Magnum photographer Mark Power for the last three years, his first solo exhibition The Prospect of Immortality is currently on show at Impressions Gallery, Bradford until 17th September. To view more of his work please visit: www.murrayballard.com



All images property of © Murray Ballard

Friday, 10 June 2011

Up and Coming: Petra Stridfeldt


On this occasion we have decided to start a new post section with a series of interviews addressing the work of emerging as well as established photographers. For this post we decided to invite Petra Stridfeldt a Cheshire based photographer who started her photographic career in Sweden as a darkroom technician and photographer. She describes herself as a restless soul due to her moving location 25 times, which included migrating to England twice.

Although Petra has had different professions and moved many times she has continuously kept her passion and interest in photography. In 2008 she decided to return to photography full time and started a BA Hons Degree in Photography.

She is particularly interested in conceptual art but she also practices documentary photography whilst travelling on her long trips in various countries on her motorbike. On these trips she photographs ordinary people in their daily routines.


She also has an interest in the environment and the effect humans’ consumption has on both the environment and its animals. In 2010 she did a documentary project about global warming that covered the flood in Cumbria. She recently finished working on her final project at university entitled 'Want', as part of Manchester Museum’s redevelopment of a new gallery, “Living Planet”, which is an exploration of the natural world and people’s relationship with it. The work is aimed to be presented in a minimalistic and conceptual way.

She uses both film and digital and her work can often be described with words such as tranquillity, minimalism and space, which is probably influenced from her home country.

CC- I understand that the work was initially geared towards addressing global warming issues but later expanded into incorporating a dialogue of mass consumption and the effect that this has on the world...

PS- Yes, that’s true, the initial idea for the project was to create installations in the natural environment to show how the effects of over-consumption increase global warming, but as the humans’ behavior of denial became more interesting I decided to incorporate people in the images instead.

Each image means to represent three key ideas: over consumption, humans’ denial and my concern about the way in which the planet is developing.

CC- Do you think that the fact that you are producing, what could be seen as 'beautiful' images could detract the attention of the viewer from understanding deeper issues related to over consumption and global warming.

PS- I don’t believe so as they may look ‘beautiful’ but at the same time they have a grotesque look to them. My aim when working on these portraits was to let the viewer to be thrown between a sort of admiration and guilt and conversely, allowing people to make their own interpretations on the work.

CC- So do you think that by utilizing ‘beauty’ as a strategy the viewer can become indulged and grasp a clear understanding of the concept or concepts behind the work?

PS- My intention was not really to lecture the viewers about the environmental concerns as this method of scaremongering has been done endless times and as a result, people don’t seem to take much notice any longer. The intention of creating these portraits is to catch the viewers’ attention with its ‘beauty’ long enough to awake a curiosity about the subject matter.

CC- The cleanness and neutrality of each photograph is another interesting feature that adds on to your work. They are very pleasing to look at but at the same time they have a very eerie feeling. Images such as the face wrapped up by a bag or the bandaged face metaphorically symbolize how we have been obstructed and distracted from observing reality and as a result we become very impulsive to over consuming goods etc. Can you explain a little more about the aesthetics behind the image production?

PS- I believe that the aesthetic approach of my project is very much influenced by my Scandinavian background where cleanness and neutrality are very apparent. Additionally, space, minimalism and light are also important components in my work.

The covered faces are metaphor for humans’ denial, the way we choose not to see how our own laziness affects the planet. The portrait does not show individuals; instead it means to represent people who use consumption to generate a short moment of happiness for the expenses of the planet’s health.

CC- So your strategy is to represent a self-portrait of us human beings?

PS- Yes, I believe that we all are depicted in them. I think by using a wittiness to represent the human’s stupidity I’m playing with the idea of bringing food for thought without being too negative.

CC- Have you got any plans for continuing to produce more images based on this body of work? Or are you planning to produce a new series addressing new issues?

PS- Both really as I have a few more ideas for these portraits but also new ideas to show this subject matter which I intend to develop further.

Petra Stridfeldt recently exhibited at Liverpool during the photography biennial 'Look2011' and will be part of a group exhibition entitled 'EverythingEverywhere' in collaboration with Manchester Museum to take place at The Chinese Arts Centre in Manchester from the 16th to the 19th of June.

For more information on her work and other related links please visit:

www.eephotoshow.com www.look2011.co.uk www.stridfeldt.co.uk